Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Maui: Winter escape travel from the mainland and Canada; Humpback whale season; Road to Hana and Haleakala; Wedding and honeymoon travel. Guests I price for: Couples and families on 5 to 10 night condo and villa stays. Where I start: Weekly discount ladders, holiday premiums, and compliance with Maui County's short-term rental zoning.
Maui sells mostly through Airbnb, Vrbo, Booking.com and Expedia. My first decade was in five-star hotels, which suits Maui resorts: I work on segment mix between wedding, leisure and group, room-type pricing by view, length-of-stay controls over the holidays, and rate parity across direct, Expedia and Booking.com so no channel undercuts the resort's own site.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Maui.