An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Milan: Salone del Mobile and Design Week; Milan Fashion Week; Fiera Milano trade fairs; 2026 Winter Olympics legacy and Serie A fixtures. Guests I price for: Trade-fair and fashion travellers midweek, weekend city-breakers, in Brera, Navigli and Porta Nuova. Where I start: Trade-fair premiums that can triple base rates, August floors, and CIN-compliant listing management.
I set up your pricing tool on Airbnb, Booking.com and Vrbo with the Fiera Milano calendar loaded a year out, longer minimums on Salone and EICMA weeks, weekday premiums for trade visitors and an August floor that keeps the listing visible.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Milan.