Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Paso Robles Wine Country: Over two hundred wineries across the west-side and east-side districts; The Paso Robles Wine Festival; Harvest Wine Weekend; The California Mid-State Fair. Guests I price for: Los Angeles and Bay Area couples on 2 to 3 night wine weekends downtown and in the Willow Creek and Adelaida districts, plus fair-week families. Where I start: Spring and harvest festival premiums, two-night wine-weekend minimums, and midweek floors that balance a large and still-growing tasting-room calendar.
Paso Robles Wine Country sells mostly through Airbnb, Vrbo and Booking.com. With five-star hotel experience, I help Paso Robles inns and hotels price festival and harvest weekends, manage winery and wedding blocks, and build midweek packages with local producers that support rate instead of discounting it. I also review how weekday business travel to the region is captured.
The service in general is described on my expedia optimization page; this page covers how I apply it in Paso Robles Wine Country.