Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Murcia. Murcia and the Costa Cálida have two clear seasons with two different guests. Spanish families fill La Manga and the Mar Menor in July and August, then golfers and northern European retirees arrive for long winter stays on the resorts. Murcia city and Cartagena add Holy Week, the Spring Festival and cultural weekends. I keep a summer weekly curve and a winter monthly curve, and price the events between.
For a Murcia and Costa Cálida owner I review the regional registration, both seasonal curves and whether the home competes with beach flats on La Manga or with golf resort villas inland. The plan sets targets for summer family weeks, winter monthly stays and the festival dates in Murcia and Cartagena.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Murcia.