Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of New River Gorge. New River Gorge is an adventure market for rafters, climbers and hikers. Bridge Day in October is a single-day event that fills the area, and the autumn Gauley River release season brings serious rafters. Summer weekends are strong. Winter is quiet. I price Bridge Day and Gauley weekends aggressively.
For a New River Gorge owner I build a year around Bridge Day, Gauley season and summer rafting, with realistic winter floors, and check how the listing speaks to rafters, climbers and families, since each group plans differently and pays for different features.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in New River Gorge.