Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Santiago: Ski resorts near Santiago; Wine tourism in Maipo and Casablanca; Valparaíso and Viña del Mar summer; Business and mining travel. Guests I price for: Brazilian and Argentine travellers in summer, ski visitors in winter, corporate guests midweek. Where I start: Dual-season pricing, corporate rates, and shoulder floors.
Santiago sells mostly through Airbnb and Booking.com. With my five-star background I help Santiago and Valparaíso hotels balance corporate, mining and leisure segments, build ski and wine packages for international guests and price festival weeks so they lift revenue without pushing out reliable weekday business. Ski-season rates get their own fences.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Santiago.