Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Santiago. Santiago has summer, ski season and business travel. Brazilians and Argentines ski nearby in winter, wine valleys attract visitors and mining and corporate travel fills weekdays. Valparaíso and Viña del Mar are summer coast markets. Winter ski visitors and summer beach visitors want different locations, so homes near the road to the mountains and homes near the coast need separate strategies.
For a Santiago or coastal property I review which season it really serves, how close it sits to the ski road or the beach and how midweek business is priced. Then I build a dual-season plan with event premiums for Lollapalooza, Viña and the national holidays, plus firm shoulder floors.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Santiago.