An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in St. Louis: Cardinals and Blues seasons; Gateway Arch and Forest Park tourism; Washington University calendar; Conventions and medical travel. Guests I price for: Regional visitors on 2 to 3 night stays, medical and corporate guests. Where I start: Game-day and event premiums, medical-stay weekly rates, and winter floors.
On Airbnb, Vrbo and Booking.com I build your St. Louis pricing around the sports and convention calendar, weekly medical stays near the Central West End and sensible winter floors, inside PriceLabs or Wheelhouse, so each channel prices from one consistent set of rules.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in St. Louis.