Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in St. Louis: Cardinals and Blues seasons; Gateway Arch and Forest Park tourism; Washington University calendar; Conventions and medical travel. Guests I price for: Regional visitors on 2 to 3 night stays, medical and corporate guests. Where I start: Game-day and event premiums, medical-stay weekly rates, and winter floors.
St. Louis sells mostly through Airbnb, Vrbo and Booking.com. St. Louis hotels live on conventions, medical travel and baseball. With my background in five-star hotel revenue I help build the group versus transient mix for convention weeks, negotiated rates for hospital partners, and a downtown comp set that reflects game-night compression rather than only star rating.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in St. Louis.