Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Door County: Wisconsin Dells waterparks; Door County cherry season and fall foliage; Lake Michigan cottage demand; Chicago and Milwaukee weekend travel. Guests I price for: Midwestern families on 3 to 7 night stays. Where I start: Summer weekly pricing, foliage premiums, and long off-season floors.
Door County sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I build separate curves for Door County and the Dells, add cherry season, colour weekends and festivals as custom events, protect summer weekly stays, and set off-season floors that cover running costs rather than chasing every last night.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Door County.