Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Door County. Door County and the Wisconsin Dells are both Midwestern family markets, but different ones. The Dells run on waterparks and school holidays, Door County on cottages, cherry season and autumn colour. Both have long off-seasons. I price summer by the week and make the shoulder months work for couples and weekenders.
For Door County or Dells owners I review licences, location and how your home fits families, couples and groups. Then we build a plan for summer, colour season and the long off-season, with clear targets that reflect whether you are bay-side, Lake Michigan side or near the waterparks.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Door County.