Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Door County: Wisconsin Dells waterparks; Door County cherry season and fall foliage; Lake Michigan cottage demand; Chicago and Milwaukee weekend travel. Guests I price for: Midwestern families on 3 to 7 night stays. Where I start: Summer weekly pricing, foliage premiums, and long off-season floors.
Door County sells mostly through Airbnb, Vrbo and Booking.com. For Door County inns and Dells resorts I work on the balance between weekly family stays, weekend couples and group bookings. I help set fences for summer weekends and colour season, plan packages with waterparks and local attractions, and decide how to handle the long off-season.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Door County.