Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Adirondacks: Lake George and Lake Placid summer season; Autumn foliage; Whiteface ski season and winter sports events; Ironman Lake Placid. Guests I price for: Northeastern families on weekly summer stays, couples on foliage and ski weekends. Where I start: Summer weekly pricing, foliage and event premiums, and mud-season floors.
Adirondacks sells mostly through Airbnb, Vrbo and Booking.com. From my five-star hotel background I help Adirondack inns and lodges plan around event demand and group business at the Olympic venues, fence race and competition weeks, and package winter and mud-season stays so the room rate is protected outside the main seasons.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Adirondacks.