Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Ann Arbor. Ann Arbor has seven football Saturdays that matter more than almost anything else. Michigan home games at the Big House can earn several normal weekends' worth each. Graduation and the Art Fair add peaks, and Michigan Medicine brings long medical stays. The city's rules on short-term rentals also need checking.
For Ann Arbor owners I check the city's rules first, then price around the football schedule, commencement and the Art Fair. The plan also builds monthly stays for medical and academic visitors, so the property earns outside the seven big Saturdays.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Ann Arbor.