An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in São Paulo: Corporate and conference travel; São Paulo Grand Prix; Fashion Week and Bienal; Stadium concerts. Guests I price for: Business travellers midweek and event visitors at weekends. Where I start: Corporate midweek rate cards and event premiums.
I set up your Airbnb and Booking.com pricing with a corporate weekday card, event premiums keyed to the fair and concert calendar and a monthly rate for relocations. I make sure business features are visible in the listing so it ranks for the guests who pay weekday rates.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in São Paulo.