Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Azores: Whale and dolphin watching; Hiking and hot springs on São Miguel; Direct flights from North America and Europe; Surf and diving. Guests I price for: European and North American nature travellers on 4 to 7 night stays. Where I start: Summer premiums, shoulder-season length-of-stay discounts, and AL compliance.
Azores sells mostly through Airbnb and Booking.com. Hotels in the Azores balance tour groups, nature travellers and festival demand. With my five-star hotel background I help them plan allotments for operators, price packages that include tours, and protect peak summer weeks for direct guests who pay more.
The service in general is described on my expedia optimization page; this page covers how I apply it in Azores.