Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Batumi. Batumi is a summer beach city built on a huge stock of high-rise apartments, so supply is the first thing I look at. July and August bring Turkish, Armenian and Israeli families to the Boulevard, while casinos keep some weekends busy all year. The rest of the year many towers stand half empty and prices collapse fast. I win on position and view in summer, then hold casino weekends and set floors that stop a race to the bottom in winter.
For a Batumi owner I start with the competitive set inside the same tower and nearby buildings, then look at how the property performs in July and August compared with the rest of the year. The plan sets clear rules on views, floors and the winter strategy, and shows where the flat can stand out.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Batumi.