Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Batumi: Black Sea beaches and boulevard; Casinos and nightlife; Visitors from Türkiye, Armenia and Israel; High-rise apartment supply. Guests I price for: Regional families and groups on 3 to 7 night summer stays. Where I start: Short summer peak pricing against heavy apartment supply, and casino weekend demand.
Batumi sells mostly through Booking.com and Airbnb. For Batumi hotels I plan the short summer peak, manage allotments with Turkish and Israeli tour operators, and set weekend pricing around casino and nightlife demand, using what I learned over years running revenue in five-star chain hotels where competition was dense.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Batumi.