Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Cartagena, one to one, remotely and in Colombia Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Cartagena, Colombia, one to one, remotely and in Colombia Time (UTC-5). In Cartagena, I price Mid-December to mid-January as the peak and September to November as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Cartagena
1-on-1
Directly with Alaa, no account-manager layer
Colombia Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Cartagena: Walled City and Getsemaní tourism; Colombian long weekends; Wedding and group travel; Rosario Islands day trips. Guests I price for: Colombian and international travellers on 3 to 5 night stays. Where I start: Holiday and long-weekend premiums, group-home pricing, and rainy-season floors.
Cartagena sells mostly through Airbnb and Booking.com. From my years in five-star hotels I help Cartagena boutique hotels in colonial houses handle wedding blocks, fence leisure packages from direct room rates and decide how much inventory to release to groups during the December peak, when individual guests usually pay more.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Cartagena.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Cartagena sells the Walled City, Getsemaní and weekend escapes for Colombians. Holidays, long weekends and weddings drive demand, and the Hay Festival adds January. Group homes are common. RNT registration is required. Groups often book large homes for celebrations, so clear rules, deposits and capacity-based pricing protect both the property and the revenue.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Colombian families and foreign visitors fill the city together, so I set four or five night minimums over Christmas and New Year and open those weeks early at full rate.
The Hay Festival and the music festival bring a cultured crowd in January, then dry weather carries to Semana Santa. I price festival nights and Holy Week as separate blocks.
Mid-year school holidays in June and July bring Colombian families back, so I lift those weeks, keep puentes priced as mini peaks and soften midweek.
Rain and heat thin demand, so I lower floors and allow two night stays, while the Independence celebrations around 11 November get a modest weekend lift.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Colombian long weekends and holidays as premiums.
Price group homes by capacity.
Add the Hay Festival and wedding weekends.
Price Walled City and Getsemaní separately.
Keep RNT registration current.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Cartagena sells mostly through Airbnb and Booking.com. September to November: Rain and heat thin demand, so I lower floors and allow two night stays, while the Independence celebrations around 11 November get a modest weekend lift. For Google Hotel Ads optimization in Cartagena, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Cartagena: December to January, Holy Week, and long weekends, with Hay Festival in January. Late January to Holy Week: The Hay Festival and the music festival bring a cultured crowd in January, then dry weather carries to Semana Santa. I price festival nights and Holy Week as separate blocks. Mid-December to mid-January: Colombian families and foreign visitors fill the city together, so I set four or five night minimums over Christmas and New Year and open those weeks early at full rate.
Colombian and international travellers on 3 to 5 night stays. Demand is driven by Walled City and Getsemaní tourism and Colombian long weekends. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Cartagena.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Cartagena the property is in. San Diego: The quieter, residential side of the Walled City with boutique houses; I price above Getsemaní and sell calm to couples and families. Bocagrande and Castillogrande and Manga get their own treatment.
Price Colombian long weekends and holidays as premiums. Next: add the Hay Festival and wedding weekends. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Cartagena traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. How noise from plazas and nightlife near the property is disclosed, because Getsemaní and parts of the Walled City are loud late into the night.
For Google Hotel Ads optimization in Cartagena, this is how I would approach it. From my years in five-star hotels I help Cartagena boutique hotels in colonial houses handle wedding blocks, fence leisure packages from direct room rates and decide how much inventory to release to groups during the December peak, when individual guests usually pay more. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Cartagena and work remotely in Colombia Time (UTC-5). Locally, that shows up in decisions like this: price group homes by capacity.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Cartagena I would start from late January to Holy Week: The Hay Festival and the music festival bring a cultured crowd in January, then dry weather carries to Semana Santa. I price festival nights and Holy Week as separate blocks. To start, open the chat or email me with your property type and size in Cartagena.
Yes. Google Hotel Ads Expert in Cartagena is delivered remotely and scheduled in Colombia Time (UTC-5), and 100+ properties in and around Cartagena have been optimized, including in areas such as San Diego. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Cartagena.
Results depend on the property, the starting point and the season, so I do not promise a number. In Cartagena the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add the Hay Festival and wedding weekends. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Cartagena, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Cartagena, or read the general page for google hotel ads optimization.
If you also run properties outside Cartagena, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Cartagena and what you need. I reply in Colombia Time, confirm the scope and the price, and start only when you say so.
