Your hotel's revenue manager, without the full-time hire.I take over the revenue manager role for Cartagena hotels, resorts and serviced apartments: daily rates, restrictions, forecasting and distribution, with a monthly report you can check. Plans start from $650 a month by hotel size, month to month, remote in Colombia Time (UTC-5).
Outsourced Hotel Revenue Manager in Cartagena at a glance
Alaa Elhadi, an independent revenue management consultant, provides outsourced hotel revenue management for hotels, resorts and serviced apartments in Cartagena, Colombia, one to one, remotely and in Colombia Time (UTC-5). In Cartagena, I price Mid-December to mid-January as the peak and September to November as the quiet time, and I build the work around that calendar. Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue.
What is outsourced hotel revenue management in Cartagena?
Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Cartagena: Walled City and Getsemaní tourism; Colombian long weekends; Wedding and group travel; Rosario Islands day trips. Guests I price for: Colombian and international travellers on 3 to 5 night stays. Where I start: Holiday and long-weekend premiums, group-home pricing, and rainy-season floors.
From my years in five-star hotels I help Cartagena boutique hotels in colonial houses handle wedding blocks, fence leisure packages from direct room rates and decide how much inventory to release to groups during the December peak, when individual guests usually pay more.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Cartagena.
Included
What I run for a hotel on a monthly plan in Cartagena
Daily rates and restrictions
I monitor your comp set and booking pace every day and move rates, rate plans and restrictions as demand shifts, room type by room type.
BAR and rate-plan strategy by room type
Seasonal, event and day-of-week rules
Length-of-stay and minimum-stay restrictions
Closed-to-arrival and stop-sell logic
Distribution and OTAs
I manage the channel mix, parity and promotions together across Booking.com, Expedia, Agoda, Google and your own site, so cost of sale does not eat the gain.
OTA and metasearch optimization
Rate-parity checks and promotions
Segmentation across OTA, direct and corporate
Channel manager and PMS mapping
Forecasts and budgets
On the higher plans I forecast demand by month and segment, build the annual budget and keep a 12-month pricing calendar tied to the market's real dates.
12-month demand forecast
Annual budget and re-forecast
Group, corporate and event rate strategy
Pace and displacement analysis
Reporting and strategy calls
You get a monthly performance summary, a full ADR, occupancy and RevPAR report on Plus and Pro, and on Pro a monthly strategy call and a quarterly review.
“Cartagena sells the Walled City, Getsemaní and weekend escapes for Colombians. Holidays, long weekends and weddings drive demand, and the Hay Festival adds January. Group homes are common. RNT registration is required. Groups often book large homes for celebrations, so clear rules, deposits and capacity-based pricing protect both the property and the revenue.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Cartagena at a glance
Busiest
December to January, Holy Week, and long weekends, with Hay Festival in January.
Quietest
September to October.
Dates to price first
Walled City and Getsemaní tourism
Colombian long weekends
Wedding and group travel
Rosario Islands day trips
How I price it
My Cartagena calendar, and what I do in each period
Mid-December to mid-JanuaryPeak
Colombian families and foreign visitors fill the city together, so I set four or five night minimums over Christmas and New Year and open those weeks early at full rate.
Late January to Holy WeekHigh
The Hay Festival and the music festival bring a cultured crowd in January, then dry weather carries to Semana Santa. I price festival nights and Holy Week as separate blocks.
May to AugustShoulder
Mid-year school holidays in June and July bring Colombian families back, so I lift those weeks, keep puentes priced as mini peaks and soften midweek.
September to NovemberLow
Rain and heat thin demand, so I lower floors and allow two night stays, while the Independence celebrations around 11 November get a modest weekend lift.
Where I price differently in Cartagena
San Diego
The quieter, residential side of the Walled City with boutique houses; I price above Getsemaní and sell calm to couples and families.
Bocagrande and Castillogrande
High-rise condos by the beach that Colombian families favour, so I price around puentes and school holidays rather than foreign travel.
Manga
A residential island near the marina and old mansions; I price below the historic centre and court longer and repeat stays.
What I check first in Cartagena
How the air conditioning, generator backup and water pressure are described, because Cartagena heat is relentless and those details decide reviews more than the décor.
Whether a group house shows its real sleeping arrangement bed by bed, since wedding parties compare beds per room before they compare total price.
How noise from plazas and nightlife near the property is disclosed, because Getsemaní and parts of the Walled City are loud late into the night.
Pricing playbook
5 pricing moves, and 3 mistakes, in Cartagena
1
Price Colombian long weekends and holidays as premiums.
2
Price group homes by capacity.
3
Add the Hay Festival and wedding weekends.
4
Price Walled City and Getsemaní separately.
5
Keep RNT registration current.
Mistakes I fix in Cartagena
Long weekends ignored.
Groups without rules.
Unregistered listings.
Who it is for
When outsourced hotel revenue management makes sense in Cartagena
No revenue manager
The role left or was never hired, and rooms are priced between other duties.
Results have plateaued
RevPAR has stopped moving while the comp set keeps learning.
More than one property
You want one consistent method across a small group without building a department.
An owner or asset manager
You want decisions made by a specialist and reported in numbers you can check.
How it works
From first message to results in Cartagena
01
Tell me about the hotel
Room count, room types, channels and the systems you use. I confirm the plan level and the monthly price for your size.
02
I build the strategy
I study your market, comp set and current rates, set up the strategy and connect your PMS or channel manager and pricing tool.
03
I price it every day
I adjust rates, restrictions and promotions as demand moves, and manage your OTAs on Plus and Pro.
Step 4
We review each month
You get the report against budget and last year, and on Pro we meet monthly, so nothing I do is hidden.
Pricing
Hotel plans and prices
Priced monthly by your hotel's size, not per room. Core, Plus and Pro, month to month, never a percentage of revenue. Hotels of 200 or more rooms, luxury properties and groups are quoted individually.
Option
What you get
Price
Core, up to 20 rooms
Managed pricing, run for you every day
From $650/mo
Plus
Pricing plus OTA, channel and segment optimization
By hotel size
Pro
Full revenue management with forecasting and a monthly strategy call
Real feedback from PriceLabs pricing strategy sessions with Alaa.
★★★★★
Savvy adjustments to my dynamic pricing
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
★★★★★
Great PriceLabs advice for every property
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
★★★★★
Helped me optimize my PriceLabs
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
FAQ
11 questions about outsourced hotel revenue management in Cartagena
When is Cartagena busiest, and how do you price outsourced hotel revenue management around it?
Busiest in Cartagena: December to January, Holy Week, and long weekends, with Hay Festival in January. Mid-December to mid-January: Colombian families and foreign visitors fill the city together, so I set four or five night minimums over Christmas and New Year and open those weeks early at full rate. Late January to Holy Week: The Hay Festival and the music festival bring a cultured crowd in January, then dry weather carries to Semana Santa. I price festival nights and Holy Week as separate blocks. For outsourced hotel revenue management, i raise floors and tighten minimum stays ahead of these windows and review pace every week, so the strongest dates never sell early at a shoulder rate.
What do you check first on a Cartagena property when it comes to outsourced hotel revenue management?
For outsourced hotel revenue management, that is the first thing I check before taking on the pricing, because everything else sits on top of it. Whether a group house shows its real sleeping arrangement bed by bed, since wedding parties compare beds per room before they compare total price.
What is the first pricing move you would make in Cartagena?
Add the Hay Festival and wedding weekends. Next: keep RNT registration current. For outsourced hotel revenue management, i start with base rates, the seasonal calendar and restrictions, because that is where a Cartagena property usually leaks the most.
What do you do in Cartagena's quiet months?
For outsourced hotel revenue management, in the quiet months my job is to protect the floor, close gaps with length-of-stay and last-minute rules, and keep the property visible on every channel. Quietest in Cartagena: September to October. September to November: Rain and heat thin demand, so I lower floors and allow two night stays, while the Independence celebrations around 11 November get a modest weekend lift. May to August: Mid-year school holidays in June and July bring Colombian families back, so I lift those weeks, keep puentes priced as mini peaks and soften midweek.
What mistakes do you see most often in Cartagena?
Groups without rules and unregistered listings. I look for these first when I review outsourced hotel revenue management in Cartagena, and fixing them is usually the quickest gain.
Which booking channels matter most in Cartagena?
For outsourced hotel revenue management in Cartagena, i manage channel mix, parity and promotions together, so the cheapest route to a booking is not the most expensive one for you. Cartagena sells mostly through Airbnb and Booking.com. May to August: Mid-year school holidays in June and July bring Colombian families back, so I lift those weeks, keep puentes priced as mini peaks and soften midweek.
Which parts of Cartagena do you treat differently for outsourced hotel revenue management?
San Diego: The quieter, residential side of the Walled City with boutique houses; I price above Getsemaní and sell calm to couples and families. Bocagrande and Castillogrande and Manga get their own treatment. For outsourced hotel revenue management, i set rates, comp sets and restrictions per area and per room or listing type, not as one citywide number.
Which dates and events in Cartagena do you price first?
Rosario Islands day trips, Walled City and Getsemaní tourism and Colombian long weekends are the dates I price first for outsourced hotel revenue management in Cartagena. Late January to Holy Week: The Hay Festival and the music festival bring a cultured crowd in January, then dry weather carries to Semana Santa. I price festival nights and Holy Week as separate blocks.
Why hire a consultant for outsourced hotel revenue management in Cartagena instead of an agency or an in-house hire?
For outsourced hotel revenue management, you get one experienced person who knows your numbers, with a small team and a tool stack behind me, and no account-manager layer in between. I have optimized 100+ properties in and around Cartagena and work remotely in Colombia Time (UTC-5). Locally, that shows up in decisions like this: price group homes by capacity.
How much does outsourced hotel revenue management in Cartagena cost, and how do I start?
Hotel revenue management plans are priced monthly by hotel size, with Core from $650 a month, Plus adding channel and segment optimization and Pro adding forecasting and a monthly strategy call. They run month to month and are never a percentage of revenue. The scope of outsourced hotel revenue management is the same in every market, but the plan is not: in Cartagena I would start from mid-December to mid-January: Colombian families and foreign visitors fill the city together, so I set four or five night minimums over Christmas and New Year and open those weeks early at full rate. To start, open the chat or email me with your property type and size in Cartagena.
Can you work with a Cartagena property remotely, in my time zone?
Yes. Outsourced Hotel Revenue Manager in Cartagena is delivered remotely and scheduled in Colombia Time (UTC-5), and 100+ properties in and around Cartagena have been optimized, including in areas such as Bocagrande and Castillogrande. I work in your time zone, report monthly, and the engagement runs month to month with no long-term lock-in. Start in the chat or by email and tell me what you run in Cartagena.
More in this market
Everything else I do in Cartagena
The other services I offer in Cartagena, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.