Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Cartagena. Cartagena sells the Walled City, Getsemaní and weekend escapes for Colombians. Holidays, long weekends and weddings drive demand, and the Hay Festival adds January. Group homes are common. RNT registration is required. Groups often book large homes for celebrations, so clear rules, deposits and capacity-based pricing protect both the property and the revenue.
For a Cartagena property I review which guest it really serves, from wedding groups to Colombian families to foreign couples, and whether cooling and noise are handled honestly. Then I plan the holidays, festivals, puentes and rainy months with a target for each, and clear rules for groups.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Cartagena.