An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Charleston: Spoleto Festival USA; Wedding and bachelorette travel; Historic-district and culinary tourism; Beach demand on Isle of Palms and Folly Beach. Guests I price for: Couples and groups on 3 to 4 night stays downtown, families on week-long beach stays. Where I start: Spring and autumn premiums, wedding-weekend minimums, and beach-island weekly discount ladders.
I set up your Airbnb, Vrbo and Booking.com strategy with you so festival weekends, weddings, bachelorette groups and summer beach weeks each have their own rate, minimum stay and house rules, without one segment crowding out another or a cheap early booking blocking a strong weekend.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Charleston.