Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Charlotte. Charlotte is a banking city first. Corporate travel fills weekdays, and conventions add more. Weekends come from Panthers games, NASCAR race weeks and outdoor visitors to the Whitewater Center. The Coca-Cola 600 over Memorial Day weekend is the standout. I build strong corporate weekday pricing and treat race and game weekends as events.
For Charlotte owners, I review how your rental balances corporate weekdays, event weekends and monthly stays, and how your big race and golf weeks are priced. Then we agree a plan that protects weekday business, lifts event weekends and keeps summer and winter from going flat.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Charlotte.