Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Charlotte: NASCAR at Charlotte Motor Speedway; Panthers and Hornets seasons; Banking and corporate travel; US National Whitewater Center. Guests I price for: Corporate travellers midweek, race and game-day groups at weekends. Where I start: Race-week premiums, corporate rate cards, and weekend event pricing.
Charlotte sells mostly through Airbnb, Vrbo and Booking.com. For Charlotte hotels, my five-star chain background helps me manage corporate negotiated rates with the banks, convention groups, race and golf weekends, and leisure guests, with rate fences that keep event nights from selling too early at corporate rates while the rest of the week stays competitive.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Charlotte.