Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Charlotte, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Charlotte, United States, one to one, remotely and in Eastern Time (UTC-5). In Charlotte, I price May as the peak and January to February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Charlotte
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Charlotte: NASCAR at Charlotte Motor Speedway; Panthers and Hornets seasons; Banking and corporate travel; US National Whitewater Center. Guests I price for: Corporate travellers midweek, race and game-day groups at weekends. Where I start: Race-week premiums, corporate rate cards, and weekend event pricing.
Charlotte sells mostly through Airbnb, Vrbo and Booking.com. For Charlotte hotels, my five-star chain background helps me manage corporate negotiated rates with the banks, convention groups, race and golf weekends, and leisure guests, with rate fences that keep event nights from selling too early at corporate rates while the rest of the week stays competitive.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Charlotte.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Charlotte is a banking city first. Corporate travel fills weekdays, and conventions add more. Weekends come from Panthers games, NASCAR race weeks and outdoor visitors to the Whitewater Center. The Coca-Cola 600 over Memorial Day weekend is the standout. I build strong corporate weekday pricing and treat race and game weekends as events.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Corporate weekdays carry the season, so I protect weekday rates near Uptown and South End and lower weekend floors for leisure visitors.
Spring conventions and warmer weekends at the Whitewater Center bring more guests, so I firm up Saturdays and keep weekday rates aimed at business travel.
The Quail Hollow golf tournament and the Memorial Day race weekend make May the city's strongest month, so I price each event individually and open them early.
Heat slows leisure, so I keep weekday corporate rates firm, add weekly offers for interns and relocations, and ease weekend floors.
Football, the autumn race and the December college championship games fill weekends, so I price each date by the schedule and keep holiday weeks separate.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Set weekday corporate rates for homes near Uptown and South End.
Price Coca-Cola 600 weekend and the October race as event premiums.
Add Panthers home games as date premiums.
Offer monthly rates for corporate projects and relocations.
Lower January and February weekend floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Charlotte sells mostly through Airbnb, Vrbo and Booking.com. May: The Quail Hollow golf tournament and the Memorial Day race weekend make May the city's strongest month, so I price each event individually and open them early. For Google Hotel Ads optimization in Charlotte, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Charlotte: Panthers season, NASCAR race weeks in May and October, and spring and autumn conventions. September to December: Football, the autumn race and the December college championship games fill weekends, so I price each date by the schedule and keep holiday weeks separate. May: The Quail Hollow golf tournament and the Memorial Day race weekend make May the city's strongest month, so I price each event individually and open them early.
Corporate travellers midweek, race and game-day groups at weekends. Demand is driven by NASCAR at Charlotte Motor Speedway and Panthers and Hornets seasons. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Charlotte.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Charlotte the property is in. South End: Breweries, restaurants and the light rail; I price weekdays for corporate guests and weekends for leisure groups and events. NoDa and Plaza Midwood and Concord near the speedway get their own treatment.
Set weekday corporate rates for homes near Uptown and South End. Next: add Panthers home games as date premiums. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Charlotte traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Which events sit within easy reach, from the speedway to Quail Hollow, because I build the calendar around those dates instead of a citywide average.
For Google Hotel Ads optimization in Charlotte, this is how I would approach it. For Charlotte hotels, my five-star chain background helps me manage corporate negotiated rates with the banks, convention groups, race and golf weekends, and leisure guests, with rate fences that keep event nights from selling too early at corporate rates while the rest of the week stays competitive. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Charlotte and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: price Coca-Cola 600 weekend and the October race as event premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Charlotte I would start from September to December: Football, the autumn race and the December college championship games fill weekends, so I price each date by the schedule and keep holiday weeks separate. To start, open the chat or email me with your property type and size in Charlotte.
Yes. Google Hotel Ads Expert in Charlotte is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Charlotte have been optimized, including in areas such as South End. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Charlotte.
Results depend on the property, the starting point and the season, so I do not promise a number. In Charlotte the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add Panthers home games as date premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Charlotte, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Charlotte, or read the general page for google hotel ads optimization.
If you also run properties outside Charlotte, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Charlotte and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
