Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in The Dordogne: Sarlat and the castles of the Dordogne valley; Lascaux and the prehistoric caves of the Vézère; Canoeing and village markets; British second-home and gîte tradition. Guests I price for: British, Dutch and French families on weekly gîte and villa stays with pools. Where I start: Saturday-to-Saturday summer weeks, pool premiums and shoulder floors.
The Dordogne sells mostly through Booking.com, Airbnb, Abritel/Vrbo and Gîtes de France. I set up the pricing tool with Saturday changeovers in summer, short stays in the shoulders, higher rates for holiday overlap weeks and a firm floor. Calendars on Gîtes de France and Abritel are synced so weekly guests see the same prices everywhere.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in The Dordogne.