Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Gotland: Almedalen Week political festival; Medieval Week in Visby; Beaches and cycling; Swedish summer holidays. Guests I price for: Swedish families on weekly stays and festival guests on 3 to 7 nights. Where I start: Event-week premiums, short-season pricing and ferry-dependent minimum stays.
Gotland sells mostly through Booking.com, Airbnb and local agencies. I configure the pricing tool so Almedalen and Medieval Week have their own rates and minimum stays, July runs on weekly blocks, and shoulder weekends adjust automatically. I also connect the calendar to the local agency, where you use one, so the same house never gets sold twice in the busiest week.
The service in general is described on my other ota optimization page; this page covers how I apply it in Gotland.