Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Gotland: Almedalen Week political festival; Medieval Week in Visby; Beaches and cycling; Swedish summer holidays. Guests I price for: Swedish families on weekly stays and festival guests on 3 to 7 nights. Where I start: Event-week premiums, short-season pricing and ferry-dependent minimum stays.
Gotland sells mostly through Booking.com, Airbnb and local agencies. For Visby hotels I work on group and organisation contracts for Almedalen, length-of-stay rules for Medieval Week, and a sensible approach to the long quiet season, including whether conferences can fill autumn. I bring experience from years in hotel revenue, where event weeks were planned a full year before the doors opened.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Gotland.