Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Istanbul, one to one, remotely and in Türkiye Time (UTC+3), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Istanbul, Türkiye, one to one, remotely and in Türkiye Time (UTC+3). In Istanbul, I price March to June and September to November as the peak and January and February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Istanbul
1-on-1
Directly with Alaa, no account-manager layer
Türkiye Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Istanbul: Tulip season in April; Eid al-Fitr and Eid al-Adha travel; Medical and hair-transplant tourism; Istanbul Airport transit and conference traffic. Guests I price for: European, Gulf and North American travellers on 3 to 5 night stays in Beyoğlu, Karaköy and Sultanahmet. Where I start: Eid and tulip-season premiums, medical-stay weekly pricing, and licensed short-term rental compliance under the 2024 law.
Istanbul sells mostly through Airbnb, Booking.com and Expedia. My five-star hotel background suits Istanbul's mix of leisure, medical, conference and transit guests. I review segmentation, negotiated rates with clinics and companies, congress blocks at the big Golden Horn and Harbiye venues, and Eid pricing for Gulf families, so each segment pays a fair rate.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Istanbul.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Istanbul changed in 2024, when a new law required short-term rentals to hold a tourism ministry permit, and in apartment buildings the neighbours' consent. That removed a lot of informal supply. Demand itself is broad: tulip season, Eid travel from the Gulf, medical and hair-transplant visitors who stay a week, and transit guests. I start with the permit, then price each of those segments properly.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Cold and rain reduce leisure travel, so I target medical visitors and business guests with weekly rates and keep weekend floors modest.
Spring weather and the April tulip festival in Emirgan and Gulhane bring high demand. I lift rates early and price Eid holidays whenever they fall in this period.
Heat reduces sightseeing but Gulf families arrive in summer; I price Bosphorus-view homes for them and soften rates in the hottest weeks.
Autumn conferences and the Istanbul Marathon in November bring strong demand. I price event nights and keep weekday rates firm for business travellers.
New Year's Eve sells as an event, especially with Bosphorus views. I price that night high and keep earlier December dates realistic.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Confirm the property holds the tourism permit required since 2024 before any pricing work.
Price Eid al-Fitr and Eid al-Adha dates as premiums, since they move every year.
Build 5 to 10-night rates for medical and hair-transplant guests, with airport transfer information.
Add April tulip season as a spring premium.
Price Beyoğlu, Karaköy and Sultanahmet on separate comps.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Istanbul sells mostly through Airbnb, Booking.com and Expedia. July and August: Heat reduces sightseeing but Gulf families arrive in summer; I price Bosphorus-view homes for them and soften rates in the hottest weeks. For Google Hotel Ads optimization in Istanbul, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Istanbul: April to June and September to November, plus Eid holidays and New Year. September to November: Autumn conferences and the Istanbul Marathon in November bring strong demand. I price event nights and keep weekday rates firm for business travellers. March to June: Spring weather and the April tulip festival in Emirgan and Gulhane bring high demand. I lift rates early and price Eid holidays whenever they fall in this period.
European, Gulf and North American travellers on 3 to 5 night stays in Beyoğlu, Karaköy and Sultanahmet. Demand is driven by Tulip season in April and Eid al-Fitr and Eid al-Adha travel. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Istanbul.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Istanbul the property is in. Kadikoy and Moda: On the Asian side with cafes and the ferry, so I price for longer stays and returning visitors, slightly below the European side. Nisantasi and Sisli and Besiktas and the Bosphorus get their own treatment.
Confirm the property holds the tourism permit required since 2024 before any pricing work. Next: build 5 to 10-night rates for medical and hair-transplant guests, with airport transfer information. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Istanbul traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether medical stays are priced as packages with flexible check-in, since clinic schedules change and these guests need certainty about dates and transport.
For Google Hotel Ads optimization in Istanbul, this is how I would approach it. My five-star hotel background suits Istanbul's mix of leisure, medical, conference and transit guests. I review segmentation, negotiated rates with clinics and companies, congress blocks at the big Golden Horn and Harbiye venues, and Eid pricing for Gulf families, so each segment pays a fair rate. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Istanbul and work remotely in Türkiye Time (UTC+3). Locally, that shows up in decisions like this: price Eid al-Fitr and Eid al-Adha dates as premiums, since they move every year.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Istanbul I would start from September to November: Autumn conferences and the Istanbul Marathon in November bring strong demand. I price event nights and keep weekday rates firm for business travellers. To start, open the chat or email me with your property type and size in Istanbul.
Yes. Google Hotel Ads Expert in Istanbul is delivered remotely and scheduled in Türkiye Time (UTC+3), and 100+ properties in and around Istanbul have been optimized, including in areas such as Kadikoy and Moda. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Istanbul.
Results depend on the property, the starting point and the season, so I do not promise a number. In Istanbul the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build 5 to 10-night rates for medical and hair-transplant guests, with airport transfer information. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Istanbul, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Istanbul, or read the general page for google hotel ads optimization.
If you also run properties outside Istanbul, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Istanbul and what you need. I reply in Türkiye Time, confirm the scope and the price, and start only when you say so.
