Vrbo listing optimization is the work I do to make a property rank, convert and price correctly on Vrbo. I rewrite your headline and description for Vrbo's family and group guests, order photos to sell the whole home and tune rules and settings.
What I plan around in Kraków: Old Town and Kazimierz tourism; Auschwitz and Wieliczka day trips; Stag and group travel; Conferences and student calendar. Guests I price for: UK and European travellers on 2 to 4 night stays. Where I start: Weekend and group premiums, winter floors, and per-bedroom positioning in a high-supply Old Town.
Kraków sells mostly through Airbnb and Booking.com. I set up your pricing with weekend premiums, festival and Christmas market dates, plus clear group rules and minimum stays. Airbnb and Booking.com then follow the same rates and fees, so your listing competes cleanly in a crowded Old Town market.
The service in general is described on my vrbo listing optimization page; this page covers how I apply it in Kraków.