Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Lexington, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Lexington, United States, one to one, remotely and in Eastern Time (UTC-5). In Lexington, I price May and September to November as the peak and June to August and December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Lexington
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Lexington: Keeneland spring and fall race meets and sales; Horse farm tours and the Kentucky Horse Park; University of Kentucky athletics and graduation; Bourbon Trail distilleries nearby. Guests I price for: Racing fans and horse-industry buyers on 2 to 5 night stays, UK fans and parents, and bourbon-trail couples. Where I start: Keeneland and Derby-week premiums, game-weekend pricing, and sales-week rates for horse-industry buyers.
Lexington sells mostly through Airbnb, Vrbo and Booking.com. Lexington hotels juggle racing fans, horse-industry buyers, university visitors and Toyota and healthcare business travel. I help build group blocks for sale weeks without starving race-day transient demand, set length-of-stay controls for Derby weekend and keep the comp set split between the Keeneland side and downtown.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Lexington.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Google is where many Lexington guests compare prices before a race day, a game at Kroger Field or a distillery weekend, usually on a phone. I check the Business Profile photos, parking details and landmarks, whether free booking links are live, and whether the hotel's own site wins the price box against the OTAs on Keeneland and Derby dates.
I begin with free booking links and a rate accuracy check on a race Saturday, because mismatches there quietly hand direct guests to the OTAs.
Keeneland's January sale brings buyers when leisure is asleep, so I lift those dates for homes near the track and price basketball Saturdays separately from the empty weekdays around them.
The Blue Grass Stakes and the spring meet carry April, and I keep race-day Saturdays at two nights while letting Tuesday and Wednesday arrivals in at fairer rates.
Established streets near campus and downtown; I position them for parents, alumni and basketball weekends, with strong Saturday rates and gentler pricing in summer.
My full Lexington calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Lexington.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Lexington sells mostly through Airbnb, Vrbo and Booking.com. March to April: The Blue Grass Stakes and the spring meet carry April, and I keep race-day Saturdays at two nights while letting Tuesday and Wednesday arrivals in at fairer rates. For Google Hotel Ads optimization in Lexington, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Lexington: April and October Keeneland race meets, Kentucky Derby week, and University of Kentucky football and basketball weekends. May: Oaks and Derby weekend come first, then the university's spring commencement; I release any unsold Derby nights about two weeks out rather than holding out until the last day. September to November: The yearling sale, the fall meet, football and the November breeding stock sale overlap, so I price day by day here and avoid any discount for long stays that block race weekends.
Racing fans and horse-industry buyers on 2 to 5 night stays, UK fans and parents, and bourbon-trail couples. Demand is driven by Keeneland spring and fall race meets and sales and Horse farm tours and the Kentucky Horse Park. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Lexington.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Lexington the property is in. Chevy Chase and Ashland Park: Established streets near campus and downtown; I position them for parents, alumni and basketball weekends, with strong Saturday rates and gentler pricing in summer. Downtown and the Distillery District and Versailles Road and the west side get their own treatment.
Load Keeneland's race meet and sales dates into the calendar the day they are confirmed, and price sale weeks for multi-night stays by buyers rather than single race days. Next: treat Kentucky basketball home weekends at Rupp Arena as a real winter lift, because they rescue January and February in a way football cannot. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Lexington traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the listing speaks to bloodstock guests at all, with early check-in, a quiet bedroom, a table for catalogues and clear weekly pricing, or only to weekend tourists.
For Google Hotel Ads optimization in Lexington, this is how I would approach it. Lexington hotels juggle racing fans, horse-industry buyers, university visitors and Toyota and healthcare business travel. I help build group blocks for sale weeks without starving race-day transient demand, set length-of-stay controls for Derby weekend and keep the comp set split between the Keeneland side and downtown. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Lexington and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: price Kentucky Oaks and Derby nights as a premium for guests who prefer staying in Lexington and driving to Churchill Downs, with a clear note on the drive.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Lexington I would start from March to April: The Blue Grass Stakes and the spring meet carry April, and I keep race-day Saturdays at two nights while letting Tuesday and Wednesday arrivals in at fairer rates. To start, open the chat or email me with your property type and size in Lexington.
Yes. Google Hotel Ads Expert in Lexington is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Lexington have been optimized, including in areas such as Chevy Chase and Ashland Park. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Lexington.
Results depend on the property, the starting point and the season, so I do not promise a number. In Lexington the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: treat Kentucky basketball home weekends at Rupp Arena as a real winter lift, because they rescue January and February in a way football cannot. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Lexington, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Lexington, or read the general page for google hotel ads optimization.
If you also run properties outside Lexington, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Lexington and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
