Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in The Loire Valley: Chateau de Chambord and Chenonceau; Loire a Velo cycling route; Loire Valley wine tasting; Clos Luce and Leonardo da Vinci in Amboise. Guests I price for: touring couples and cycling families on 3 to 6 night stays around Amboise, Tours and the chateaux country. Where I start: a garden and cycling season that runs spring to autumn, dispersed touring demand between chateaux, and French registration for rural gites.
The Loire Valley sells mostly through Airbnb, Booking.com, Vrbo and Abritel. Having worked in five-star hotels for years, I help Loire hotels and chateau guesthouses balance touring couples, cycling groups and coach tours, set length-of-stay rules for summer, and choose competitors by distance to the main chateaux rather than by region-wide averages.
The service in general is described on my expedia optimization page; this page covers how I apply it in The Loire Valley.