Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Wichita: Aviation manufacturing and business travel; Wichita Riverfest; INTRUST Bank Arena concerts and tournaments; Wichita State University events. Guests I price for: Aviation-industry contractors on weekly and monthly stays, event visitors on weekends, and families on tournament trips. Where I start: Monthly contractor rates, event-weekend premiums, and winter floors.
Wichita sells mostly through Airbnb, Booking.com and Vrbo. Wichita hotels depend on aviation business travel, military visitors and training groups during the week, with events at weekends. From my five-star hotel revenue background I help set corporate rates for the aviation employers, long-stay pricing for training groups and event pricing for Riverfest and arena dates.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Wichita.