Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Ann Arbor, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Ann Arbor, United States, one to one, remotely and in Eastern Time (UTC-5). In Ann Arbor, I price September to November as the peak and January to February and December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Ann Arbor
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Ann Arbor: Wolverines home football Saturdays at the Big House; University of Michigan graduation and parents' weekends; The Ann Arbor Art Fair in July; Medical and research visitors to Michigan Medicine. Guests I price for: Visiting families and alumni on 1 to 2 night football-weekend stays near Central Campus and downtown, plus longer parent and medical stays in Kerrytown and Burns Park. Where I start: Game-day single-night surges tied to the seven home football dates, graduation and Art Fair peaks, and 30-plus-night furnished demand from the medical centre.
Ann Arbor sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for medical and academic stays. My five-star background helps Ann Arbor hotels balance university, medical and leisure demand, fence football and commencement weekends with proper stay controls, and plan group allocations for visiting teams, alumni events and academic conferences without crowding out the higher-paying transient guests who book late for big games.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Ann Arbor.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Ann Arbor has seven football Saturdays that matter more than almost anything else. Michigan home games at the Big House can earn several normal weekends' worth each. Graduation and the Art Fair add peaks, and Michigan Medicine brings long medical stays. The city's rules on short-term rentals also need checking.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Outside basketball and hockey weekends, the city is quiet, so I lean on medical and academic stays with weekly and monthly rates.
Campus visits and admitted-student days build toward commencement, which I price as the top spring event with a two or three-night minimum.
The Art Fair in July is the summer peak, so I price it as an event and keep the rest of summer flexible for visiting researchers and families.
Football Saturdays at the Big House drive the year, so I price each home game separately and lift move-in and parents' weekends too.
Students leave and visitors are few, so I lower floors and keep monthly rates attractive for medical staff and visiting faculty.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price each Michigan home football weekend individually as soon as the schedule is out.
Price graduation and parents' weekends as premiums.
Add the Ann Arbor Art Fair in July.
Build 30-plus-night rates for medical and academic stays.
Check the city's rules for the property type.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Ann Arbor sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for medical and academic stays. June to August: The Art Fair in July is the summer peak, so I price it as an event and keep the rest of summer flexible for visiting researchers and families. For Google Hotel Ads optimization in Ann Arbor, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Ann Arbor: Football Saturdays from September to November, graduation in May and the Ann Arbor Art Fair in July. September to November: Football Saturdays at the Big House drive the year, so I price each home game separately and lift move-in and parents' weekends too.
Visiting families and alumni on 1 to 2 night football-weekend stays near Central Campus and downtown, plus longer parent and medical stays in Kerrytown and Burns Park. Demand is driven by Wolverines home football Saturdays at the Big House and University of Michigan graduation and parents' weekends. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Ann Arbor.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Ann Arbor the property is in. Central Campus and Downtown: Walking distance to the Big House and Main Street restaurants, so I price game weekends and commencement highest and allow shorter stays. Kerrytown and Burns Park get their own treatment.
Price each Michigan home football weekend individually as soon as the schedule is out. Next: add the Ann Arbor Art Fair in July. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Ann Arbor traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether monthly rates are set for Michigan Medicine visitors and staff, because these stays fill the quiet winter and summer months.
For Google Hotel Ads optimization in Ann Arbor, this is how I would approach it. My five-star background helps Ann Arbor hotels balance university, medical and leisure demand, fence football and commencement weekends with proper stay controls, and plan group allocations for visiting teams, alumni events and academic conferences without crowding out the higher-paying transient guests who book late for big games. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Ann Arbor and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: price graduation and parents' weekends as premiums.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Ann Arbor I would start from September to November: Football Saturdays at the Big House drive the year, so I price each home game separately and lift move-in and parents' weekends too. To start, open the chat or email me with your property type and size in Ann Arbor.
Yes. Google Hotel Ads Expert in Ann Arbor is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Ann Arbor have been optimized, including in areas such as Central Campus and Downtown. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Ann Arbor.
Results depend on the property, the starting point and the season, so I do not promise a number. In Ann Arbor the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: add the Ann Arbor Art Fair in July. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Ann Arbor, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Ann Arbor, or read the general page for google hotel ads optimization.
If you also run properties outside Ann Arbor, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Ann Arbor and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
