Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Ann Arbor: Wolverines home football Saturdays at the Big House; University of Michigan graduation and parents' weekends; The Ann Arbor Art Fair in July; Medical and research visitors to Michigan Medicine. Guests I price for: Visiting families and alumni on 1 to 2 night football-weekend stays near Central Campus and downtown, plus longer parent and medical stays in Kerrytown and Burns Park. Where I start: Game-day single-night surges tied to the seven home football dates, graduation and Art Fair peaks, and 30-plus-night furnished demand from the medical centre.
Ann Arbor sells mostly through Airbnb, Vrbo, Booking.com and Furnished Finder for medical and academic stays. My five-star background helps Ann Arbor hotels balance university, medical and leisure demand, fence football and commencement weekends with proper stay controls, and plan group allocations for visiting teams, alumni events and academic conferences without crowding out the higher-paying transient guests who book late for big games.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Ann Arbor.