An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Ann Arbor: Wolverines home football Saturdays at the Big House; University of Michigan graduation and parents' weekends; The Ann Arbor Art Fair in July; Medical and research visitors to Michigan Medicine. Guests I price for: Visiting families and alumni on 1 to 2 night football-weekend stays near Central Campus and downtown, plus longer parent and medical stays in Kerrytown and Burns Park. Where I start: Game-day single-night surges tied to the seven home football dates, graduation and Art Fair peaks, and 30-plus-night furnished demand from the medical centre.
For hosts I set up your pricing tool with each home game priced individually, commencement and the Art Fair as events, and monthly discounts for Michigan Medicine visitors and staff. Minimum stays match how football and family visitors actually book.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Ann Arbor.