Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Augusta: The Masters Tournament at Augusta National; Fort Eisenhower military travel; Medical district and Augusta University; Savannah River and Clarks Hill Lake recreation. Guests I price for: Masters patrons and corporate hospitality groups on week-long rentals, military and medical travellers year-round. Where I start: Masters week priced and contracted a year ahead, corporate whole-home rentals, and steady military and medical rates the rest of the year.
Augusta sells mostly through Direct corporate rentals, Airbnb, Vrbo and Booking.com. Augusta hotels face one week where rates and minimum stays set records and a long year built on government, medical and contractor accounts. I help hotels hold those accounts loyal through April, structure tournament packages and deposits properly, and price the rest of the calendar on midweek strength rather than on the Masters memory.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Augusta.