Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Bornholm: Beaches at Dueodde; Hammershus ruins and round churches; Folkemødet democracy festival in June; Ferry links from Ystad and Køge. Guests I price for: Danish, German and Swedish families on weekly summer house stays. Where I start: Short-season weekly pricing, festival premiums and Danish holiday rental rules.
Bornholm sells mostly through Summer house agencies, Booking.com and Airbnb. For Bornholm hotels and inns I work on the balance between summer weekly guests, Folkemødet groups and tour coaches, and on whether opening in winter pays at all. I bring years of hotel revenue management to setting seasonal opening dates, rate fences for the festival and packages built around the ferry crossing.
The service in general is described on my expedia optimization page; this page covers how I apply it in Bornholm.