An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Bornholm: Beaches at Dueodde; Hammershus ruins and round churches; Folkemødet democracy festival in June; Ferry links from Ystad and Køge. Guests I price for: Danish, German and Swedish families on weekly summer house stays. Where I start: Short-season weekly pricing, festival premiums and Danish holiday rental rules.
I set up the pricing tool with Danish, German and Swedish school holidays loaded as separate events, Folkemødet nights marked on their own, and minimum stays that shift from full weeks in July to short breaks after mid-August. I then watch the calendar weekly and adjust when the ferry or holiday picture changes.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Bornholm.