An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Branson: Live shows and theatres; Silver Dollar City; Table Rock Lake season; Ozark Mountain Christmas. Guests I price for: Midwestern families and groups on 3 to 5 night drive-to stays. Where I start: Show-season pricing, family-size positioning, and January floors.
I set up your Airbnb, Vrbo and Booking.com strategy with you so summer weeks, autumn festivals and Christmas shows each have their own rate and minimum stay, while group capacity and fees are set so families compare your listing favourably.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Branson.