Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Cornwall: UK school holidays; Surf season in Newquay and North Cornwall; Boardmasters festival; Coastal-path and staycation demand. Guests I price for: UK families on Saturday-to-Saturday weekly stays, couples and dog-owners in the shoulders. Where I start: School-holiday weekly pricing with fixed turnover days, shoulder-season short breaks, and council-tax and licensing compliance.
Cornwall sells mostly through Airbnb, Vrbo, Booking.com and Sykes. My hotel background suits the coastal hotels and inns of Cornwall and Devon, where summer demand is guaranteed and the rest of the year is not. I review school-holiday pricing, short-break packages, wedding business and the balance between agency and direct bookings, so summer is never undersold.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Cornwall.