Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Donegal: Slieve League cliffs and Glenveagh National Park; Surfing in Bundoran; Wild Atlantic Way road trips; Northern Ireland weekend visitors. Guests I price for: Irish and Northern Irish families on weekly summer stays and road-trippers. Where I start: Summer weekly rates, weekend demand from Belfast and Derry, and Ireland's short-term letting registration.
Donegal sells mostly through Booking.com, Airbnb and Vrbo. For Donegal hotels I work on wedding and event business, summer family packages and weekend demand from the North, with length-of-stay controls on festival dates. I apply the revenue habits from my years in five-star chain hotels to a seasonal county where weekends carry the shoulder months.
The service in general is described on my expedia optimization page; this page covers how I apply it in Donegal.