An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Donegal: Slieve League cliffs and Glenveagh National Park; Surfing in Bundoran; Wild Atlantic Way road trips; Northern Ireland weekend visitors. Guests I price for: Irish and Northern Irish families on weekly summer stays and road-trippers. Where I start: Summer weekly rates, weekend demand from Belfast and Derry, and Ireland's short-term letting registration.
I set up the pricing tool so summer weeks hold their changeover day, the July holidays in the North sit high, and weekend rates in spring and autumn react to demand from Derry and Belfast without breaking up the summer calendar.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Donegal.