An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Norman: Oklahoma Sooners football at Gaylord Family Oklahoma Memorial Stadium; University of Oklahoma graduation and campus events; Lake Thunderbird recreation; Oklahoma City event spillover. Guests I price for: Sooners fans and alumni on game weekends, university families, and Oklahoma City event visitors. Where I start: Opponent-tiered game pricing, graduation premiums, and winter floors.
On Airbnb, Vrbo and Booking.com I price your Norman rental around Sooners football, spring festivals and the Women's College World Series, with sensible floors for winter and July. Inside PriceLabs or Wheelhouse I set opponent-tiered overrides, length-of-stay discounts for research and contractor guests and stay rules that keep game weekends at two nights.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Norman.