Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Gotland, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Gotland, Sweden, one to one, remotely and in Central European Time (UTC+1). In Gotland, I price Almedalen week and Medieval Week in August as the peak and January to April as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Gotland
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Gotland: Almedalen Week political festival; Medieval Week in Visby; Beaches and cycling; Swedish summer holidays. Guests I price for: Swedish families on weekly stays and festival guests on 3 to 7 nights. Where I start: Event-week premiums, short-season pricing and ferry-dependent minimum stays.
Gotland sells mostly through Booking.com, Airbnb and local agencies. For Visby hotels I work on group and organisation contracts for Almedalen, length-of-stay rules for Medieval Week, and a sensible approach to the long quiet season, including whether conferences can fill autumn. I bring experience from years in hotel revenue, where event weeks were planned a full year before the doors opened.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Gotland.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
Visitors often check Visby hotels on Google Maps while looking at the town wall, the harbour or the ferry terminal, so the profile is a key sales point. I verify photos and details, switch on free booking links and check the direct price includes the same fees as OTAs. In event weeks, direct bookers should never see a higher price than OTAs show.
My opening check is a price accuracy test for Almedalen and Medieval Week dates, because direct rates often lag behind in those weeks.
Visby has a little life from weekend visitors and business trips, but the countryside sleeps; I keep only town apartments open with short stays and leave rural cottages closed until Easter.
Spring cyclists, Ascension and Whitsun weekends and graduation season on the mainland bring short trips, so I sell weekends and three-night stays and keep summer weeks unbroken.
Cobbled lanes, ruins and the busiest weeks of the year make this the price leader; noise, steep streets and no parking need to be stated plainly in each listing.
My full Gotland calendar, areas, pricing moves and the mistakes I fix are on the revenue management consultant page for Gotland.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Gotland sells mostly through Booking.com, Airbnb and local agencies. May to mid-June: Spring cyclists, Ascension and Whitsun weekends and graduation season on the mainland bring short trips, so I sell weekends and three-night stays and keep summer weeks unbroken. For Google Hotel Ads optimization in Gotland, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Gotland: July and August, with Almedalen Week and Medieval Week the highest. July: Swedish industrial holiday weeks and families from Stockholm keep demand high, so I hold weekly stays on cottages and check ferry availability before pushing any rate higher. Medieval Week in August: Visby fills with costumed visitors, markets and tournaments, and I price the walled town hardest while lifting nearby villages for guests who could not find a bed inside the wall.
Swedish families on weekly stays and festival guests on 3 to 7 nights. Demand is driven by Almedalen Week political festival and Medieval Week in Visby. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Gotland.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Gotland the property is in. Visby inside the wall: Cobbled lanes, ruins and the busiest weeks of the year make this the price leader; noise, steep streets and no parking need to be stated plainly in each listing. Fårö and Tofta and the west coast get their own treatment.
Price Almedalen and Medieval Week as the top bands, with their own minimum stays. Next: price homes inside the Visby wall above the rest of the island. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Gotland traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Exact walking distance to the town wall and the harbour, which matters more on Gotland than bedroom count during the two big weeks, when guests want to walk everywhere.
For Google Hotel Ads optimization in Gotland, this is how I would approach it. For Visby hotels I work on group and organisation contracts for Almedalen, length-of-stay rules for Medieval Week, and a sensible approach to the long quiet season, including whether conferences can fill autumn. I bring experience from years in hotel revenue, where event weeks were planned a full year before the doors opened. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Gotland and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: open Almedalen dates early for organisations that book whole houses.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Gotland I would start from almedalen week: Organisations book whole houses for the political week near the harbour and Almedalen park; I set a dedicated rate and stay rule, and prefer one clean booking over several fragmented ones. To start, open the chat or email me with your property type and size in Gotland.
Yes. Google Hotel Ads Expert in Gotland is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around Gotland have been optimized, including in areas such as Visby inside the wall. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Gotland.
Results depend on the property, the starting point and the season, so I do not promise a number. In Gotland the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price homes inside the Visby wall above the rest of the island. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Gotland, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Gotland, or read the general page for google hotel ads optimization.
If you also run properties outside Gotland, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Gotland and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
