Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Gotland: Almedalen Week political festival; Medieval Week in Visby; Beaches and cycling; Swedish summer holidays. Guests I price for: Swedish families on weekly stays and festival guests on 3 to 7 nights. Where I start: Event-week premiums, short-season pricing and ferry-dependent minimum stays.
Gotland sells mostly through Booking.com, Airbnb and local agencies. For Visby hotels I work on group and organisation contracts for Almedalen, length-of-stay rules for Medieval Week, and a sensible approach to the long quiet season, including whether conferences can fill autumn. I bring experience from years in hotel revenue, where event weeks were planned a full year before the doors opened.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Gotland.