Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Guadalajara: FIL Guadalajara book fair; Expo Guadalajara conventions; Tequila and Chapala tourism; Tech-sector business travel. Guests I price for: Business and event travellers midweek, domestic leisure guests at weekends. Where I start: Convention premiums and corporate midweek rate cards.
Guadalajara sells mostly through Airbnb and Booking.com. Coming from five-star hotel revenue, I help Guadalajara hotels manage negotiated corporate rates against convention peaks, decide when to close discounted rates during FIL and big shows, and choose a comp set based on location relative to Expo and Zapopan offices.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Guadalajara.