An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Guadalajara: FIL Guadalajara book fair; Expo Guadalajara conventions; Tequila and Chapala tourism; Tech-sector business travel. Guests I price for: Business and event travellers midweek, domestic leisure guests at weekends. Where I start: Convention premiums and corporate midweek rate cards.
I set up your pricing tool with event premiums for FIL and the big Expo shows, a weekday corporate band, a weekend leisure band and monthly terms for relocating professionals, so Airbnb and Booking.com reflect the same logic every week of the year.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Guadalajara.