Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Isles of Scilly: Tresco Abbey Garden and island beaches; World Pilot Gig Championships; Wildlife and birdwatching; Ferry and Skybus access from Cornwall. Guests I price for: UK couples and families on weekly stays, many returning year after year. Where I start: Weekly pricing around transport schedules, repeat-guest booking windows and short-season floors.
Isles of Scilly sells mostly through Direct bookings, Booking.com and Airbnb. For Scilly hotels and inns I work on weekly packages, group bookings for the gig championships and pricing around transport. With years in hotel revenue management, I set length-of-stay controls, early-booking offers for loyal guests and floors that keep the short season profitable.
The service in general is described on my expedia optimization page; this page covers how I apply it in Isles of Scilly.