An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Thessaloniki: Halkidiki beach season; Thessaloniki International Fair and Film Festival; Balkan road-trip travel; Student calendar. Guests I price for: Balkan and European families on weekly Halkidiki stays, city-breakers in Thessaloniki. Where I start: Weekly coastal pricing, city event premiums, and off-season floors.
In PriceLabs or Wheelhouse I set weekly summer stays for Halkidiki and dated events for Thessaloniki, such as the September fair and the November Film Festival, aligning Airbnb and Booking.com so rates and rules match. That keeps the coast full in summer and the city earning through autumn and winter.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Thessaloniki.